Tasked with leading the initial launch of Eureka Shopping, I directed a team of three designers alongside an eight-person development team to shape a personalized shopping experience for a socially connected generation. Establishing the brand identity and visual direction, we explored how discovery, inspiration, and community could converge in a single mobile platform. Through competitive research, flow testing, and continuous A/B testing, we uncovered the features that resonated most with users: sharing inspiration with friends and discovering products through image scanning.

Translating these insights into a cohesive product experience, we emphasized personalized shopping and shareable storefronts that empowered users to curate their favorite finds and inspire others. Balancing evolving user preferences with a consistent creative vision, I guided the design process through ongoing experimentation, refining the experience around the behaviors that mattered most. The result was a socially driven shopping platform that reimagined product discovery through personalization, visual inspiration, and the influence of community.