With the PGA TOUR looking to expand its digital presence beyond its website and mobile app, I independently designed a Chrome browser extension concept that brought live tournament coverage into fans’ everyday browsing experience. Partnering with the sales team, I led the creative process from initial wireframes and interactive prototypes to a polished presentation deck. Building on the PGA TOUR’s established brand and mobile experience, I reimagined its core features for a compact, intuitive interface focused on what mattered most to fans.

Designed around the way fans follow tournaments throughout the workweek, the extension offered one-click access to live scores, personalized player updates, video highlights, and customizable notifications without needing to open an app. The experience also introduced opportunities for organic sponsorship placements that connected brands with fans without disrupting their browsing experience. By balancing user convenience with audience engagement and commercial objectives, the concept demonstrated how the PGA TOUR could extend its reach and create meaningful connections with fans beyond its existing digital platforms.